Apple has acquired Primephonic, a serious music streaming service, and plans to launch an application specifically for this genre next year. The corporate said on Monday that Primephonic’s playlists and audio content are going to be integrated into Apple Music within the next few months.
Primephonic’s existing service are going to be closed on September 7, but its subscribers will receive 6 months of Apple Music for free of charge.
Since the launch of Apple Music in 2015, Apple has made variety of acquisitions to strengthen this service. It acquired the music recognition app Shazam in 2018, allowing customers to acknowledge songs and add them to their playlists.
But in the case of global streaming music, Apple is facing stiff competition from Spotify Technology SA. California-based company The Capartino did not disclose the acquisition price of Primephonic.
In addition, at WWDC 2020, Apple announced plans to completely transition to its own processors. the corporate said it’ll take about two years to completely transition to their own chips. A recent Bloomberg report detailed the company’s roadmap for subsequent year.
Bloomberg reporter Mark Gurman explained within the first issue of his Power On newsletter that he believes that the corporate will “barely reach the two-year timetable” to completely transition the Mac line to Apple Silicon. So far, we’ve seen the Cupertino-based company apply its M1 chip to the MacBook Pro series, MacBook Air series, Mac Mini and 24-inch iMac.
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