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Thursday, September 29, 2022

Xiaomi launches its first foldable phone and camera chip

Xiaomi launched its first foldable phone on Tuesday because it hopes to further penetrate into the high-end market of the smartphone market and challenge competitors such as Samsung. When fully opened, the Mi Mix Fold display is 8.01 inches. And when closed, it has a screen on the back. It also contains Surge C1, Xiaomi’s first internal camera chipset.

Other main functions include:

  • A Qualcomm Snapdragon 888 mobile processor.
  • Four speakers made by Harman Kardon.
  • 5G-connectivity.
  • Triple-lens camera.

The Mi Mix Fold starts at RMB 9,999 (US$1,521) and the maximum is 10,999 (US$1,673). The retail price of a special version of the phone with a ceramic case is 12,999 yuan ($1978). Xiaomi has included many smartphone manufacturers, including Samsung and Huawei, into the foldable mobile phone category.

CCS Insight chief analyst Ben Wood said that the proliferation of foldable smartphones “reflects the urgency of mobile phone manufacturers to differentiate their high-end devices.”

This is still a very experimental market segment, led by Samsung. It is interesting to see all the different approaches from different vendors. “Foldable products are still an experimental niche market.

Although Xiaomi’s new devices will arouse great interest, it is still unclear how to promote the design concept to mass market consumers. I hope that more generations can be made. experiment of.

Mi Mix Fold contains a camera chip designed by Xiaomi called Surge C1. This is the first image chip of the Chinese company, and CEO Lei Jun claims that it “greatly improves” the image quality of photos taken with foldable devices.

He talked about the ability to take pictures in low light. Lei Lei said that Xiaomi has been developing chips since 2014. In 2017, the company launched Surge S1, its first smartphone processor, which was eventually used in a mid-range device called Mi 5C.

Xiaomi is working on chip design with companies such as Apple and Samsung. Although it still uses Qualcomm processors in high-end mobile phones, the launch of Surge C1 highlights its ambitions in the semiconductor field.

The Sino-US trade war has accelerated Beijing’s efforts to promote greater reliance on semiconductors. Many Chinese technology companies, including Baidu and Alibaba, have been working on semiconductor design.

Xiaomi’s Lei hinted more from its chip department. According to the official English translation, Lei said: “We hope to climb the peak of innovative technology… and we will not stop exploring the chip.”

Xiaomi is known for selling high-spec mobile phones at low prices and has grown as a result. But now, it is entering the high-end market. Mi Mix Fold is part of this work and will follow the launch of Mi 11 Pro and Mi 11 Ultra on Monday. According to Lei, Xiaomi’s current smartphone prices range from 3299 yuan to 12999 yuan.

This may help the company attract a wide range of users in different price ranges to challenge the two largest smartphone manufacturers Apple and Samsung. Xiaomi is trying to attract users through the high-quality services provided by Mi Mix Fold. Buyers of foldable devices will be able to receive allowances, including cheaper screen repairs and dedicated customer service assistants during the first break.

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